Law Firm Management

The Project Management Craze: Are We Solving the Right Problem?

, The Legal Intelligencer

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The past several years have seen a remarkable rise in demand for ­pricing and project management professionals at law firms. Consultants, businesses and entire conferences, such as The Legal Marketing Association's P3, have evolved to tackle the challenges evoked by increased rate pressure and client demand for ­efficiencies. For some firms approaching the ­concept of efficient service delivery holistically, the results can be impressive. Yet for others the improvements are isolated, limited or nonexistent—phenomenal in one practice and dismal in another. Conventional wisdom cites the billable hour or lawyers' inherent reluctance to change as the ­primary obstacles. But what if the proposed solution—the need for systematic project management and process improvement—is simply solving a misdiagnosed problem?

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