Young LawyerMadlen J. Miller, The Legal Intelligencer
Using Twitter as a Tool to Promote Your Personal Brand
The concept of personal branding has become more important for professionals in an increasingly competitive job market. Personal branding involves creating a distinguishable and memorable image of oneself and one's career through appearance, personality and experience. Basically, individuals are now using the age-old tactics of company branding and applying those concepts to their personal marketing efforts.