Education LawDina Leytes and Christine E. Weller, The Legal Intelligencer
Best Practices for Higher Education When Licensing Trademarks Rights
A trip to any college or university bookstore will uncover aisles of merchandise, from keychains to T-shirts, branded with the institution's name and logos. As evidenced by the variety of goods, the branding of a higher education institution's name or logo may be a significant source of revenue.
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