Beware of Self-Promotion While Blogging

, The Legal Intelligencer


Lawyers and law firms are increasingly using blogs, also referred to as "blawgs," along with social media sites such as Facebook and Twitter, to build their visibility and brand. While blogs do not have the traditional look and feel of attorney advertising, they certainly have at least some measure of commercial purpose. After all, it is unlikely that law firms would expend resources on this new form of communication if they did not at least hope to receive some return on their investment. Yet, blogs may not fit neatly inside regulations on attorney advertising that were written with more traditional media formats in mind.

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What's being said

  • Jim Malone

    This is a well-done piece that provides helpful guidance. I also suspect that blog posts that are overtly self-promoting probably turn off readers and make the author look bad. In contrast, legitimate pieces that simply focus on a legal issue and provide useful information are more likely to be protected speech and more likely to enhance the author's credibility. Jim Malone, Malone LLC Philadelphia, PA.

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