Legal Marketing

Transforming Young Attorneys Into Marketing Rock Stars

, The Legal Intelligencer


Do you ever wonder how law firms turning 50, 75 and even 100 years old make it to these significant milestones? To have longevity, they likely do many things well. These law firms, however, are exceptional at one critical aspect of their business that seems to escape many others. They ensure growth and succession by nurturing their young professionals from before day one to be marketing and business development rock stars. Yes, it begins before an employment offer is ever made.

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