How Will You Make 2012 a Game Changer?

, The Legal Intelligencer


While lawyers may know what they need to do to promote themselves and their services, I have found over many years that 1. they don’t always understand the how to promote themselves and their services; 2. more times than not, they approach marketing like quail hunting – in a scattershot manner; and 3. for whatever reason (usually time management issues) they are unable/unwilling to consistently follow through.
To get started on strong footing and to make 2012 a different kind of year for you and your practice, allow me to challenge your marketing mindset.

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